If you have any questions you would like personally answered, please feel free to shoot me an email. But be careful: I’ll be judging you.

after-reading section

3. Read the paragraph about the style of writing e-mai. How is the category of integrity revealed in the text?

4. In the text, find phrases equivalent to:

Бізнес імейли;

Ті ж самі наслідки;

Позаштатний співробітник;

Чітка ціль;

Марнувати час читача;

Довжина речення; | Вражати ерудованим словниковим запасом;

Приховати адрес;

Підпис в кінці електронного листа;

Змагання позаштатних працівників;

якість кориспонденції електронної пошти.

III. ORAL SPEECH PRACTICE

1. Complete the following statements using information from the article above:

a large percentage of these emails are …

a poorly written email leaves …

in establishing relationships with individuals via email, it’s important to …

A signature at the end of your email, containing your contact and other relevant information, provides…

2. What is the most important factor in writing e-mail?

3. Agree or disagree with the following statements.

As a freelancer, when your source of income is entirely dependent upon your relationships with clients, you absolutely cannot afford to be less than stellar.

Your subject line should describe the email’s content.

Nothing will confuse and irritate a reader more than short sentences.

4. How is the category ofinformativeness actualised in text? Classify information given in the text.

5. Define the style of the following sentences from the text.

Approximately 183 billion emails are sent every day, which translates into two million every second.

The purpose of your email must be easily identifiable.

If you don’t strike a resonant writing tone with the other person, your relationship might feel uncomfortable, which translates to shaky ground for business partnerships.

OK, maybe that’s exaggerating.

Unit 2.

MISTAKES TO AVOID WHILE WRITING E-MAIL.

PRE-READING SECTION

1. Try and read the following words correctly after your teacher to avoid mispronouncing them later in the course of work and translate them to Ukrainian:

Cyberspace, etiquette, correspondence, misinterpretation, solution, provocative, confidential, innocent, tongue, jargon, mystify, defamation, frustration, nugget, retrieve, chatty, timeframe.

II. READING AND COMPREHENSION CHECK

1. Look through the text and say whether it contains information on the following problems:

Correct structure of e-mail;

Good tone in writing e-mail letter;

Importance of using correct grammar in writing your e-mail.

Read the article paying special attention to structure of the text.

Mistakes to Avoid When Writing Email**Available at: http://www.quality-service.com/training/write_email.htmlTop Ten

As more and more people are writing emails to supplement traditional forms of business communication, an established etiquette is required to help insure that good manners are the rule, rather than the exception in cyberspace. The simplest way of checking your email before you send it is to ask yourself, "How would I feel if I received this message?" As with letter writing, writing email correspondence is subject to misinterpretation since there is no tone of voice or body language for the reader to take cues from. With email one hundred percent of the tone comes from the words you use and how you use them. Below are the ten most common mistakes that are made when writing emails, and their solutions:

Mistake 1: Thinking e-mail is good for everything.

Don't let convenience blind you, sensitive issues, confidential information, provocative subjects and areas of conflict are just a few of the messages that should be off-limits to email and dealt with via phone or face-to-face.

Mistake 2: Not writing e-mail from the reader's perspective.

Could your message be misinterpreted? Could an innocent tongue-in-cheek remark be misconstrued? Re-read all your e-mails and become sensitive to their "tone" and how readers might interpret them.

Mistake 3: Forgetting about the importance of etiquette.

It's always a good idea, no matter how rushed you are, to create a positive impression by using an opening and closing (for example, Dear Mr. Smith or Regards, Joe Black), correcting sloppy grammar and spelling, using a clear and descriptive subject line, and not using jargon and abbreviations that might mystify the reader. Mistake 4: CCing the world. Often, people courtesy copy (cc) others as a means of cyber-gossip or to vent their frustrations. This leads not only to traffic jams in others' in-boxes, but in the worst case, defamation, and in the best case, hurt feelings. When writing e-mail, only cc those parties that are directly related to the situation or email message. Mistake 5: Believing that an erased e-mail is gone forever. Even if you delete an e-mail message from your in-box, it is retrievable from the company's system, the recipient's computer, or from the recipient's company's network. With technical know how, e-mails can even be retrieved from your computer's hard drive. Learn to think of e-mail documents as permanent. Mistake 6: Viewing instant messages as less 'formal' than e-mail. The nature of IM or chat is similar