Реферат - Комунікативна атака
12

0B0FV", 28ABC?0T C:@C?=5==O <>2;5==O. 3V4=> 7 ?@0F5N ..!@H>20 F59 <5B>4 71V;LHCT 7=0GCIVABL 7<VABC, I> 28@060TBLAO A;>20<8. &5 C:@C?=5==O <>2;5==O <>6=0 ?@>2>48B8 B0:8< G8=><:?>B@V1=C D@07C (BC, O:0 C:@C?=NTBLAO), B@510 "@>73>@=CB8", B>1B> ?@><>2;OB8 ?>2V;L=> (2 "@>7@O4:C"), ?>4>26CNG8 3>;>A=V 72C:8 V 715@V30NG8 ;>3VG=C AB@C=:VABL D@078;@V7=V A;>20, I> 2E>4OBL 4> ?52=>W D@078, C:@C?=NNBLAO =5 >4=0:>2>N <V@>N, C:@C?=NTBLAO 702648 V >1>2 O7:>2> 3>;>2=5 (C40@=5) A;>2>:C:@C?=5==O >4=>A:;04>2>3> G8 1030B>A:;04>2>3> A;>20 ?>B@51CT B>3>, I>1 9>3> 28<>2;OB8 ?> A:;040E.1>2'O7:>28< 5;5<5=B><, I> ?>B@51CT OA:@02>3> 28@065==O 2 ":><C=V:0B82=V9 0B0FV", 28ABC?0T <CA:C;L=0 <>1V;V7>20=VABL. !CB=VABL B0 7<VAB <CA:C;L=>W <>1V;V7>20=>ABV 4>FV;L=> >?8A0B8, 2@0E>2CNG8 B>G:C 7>@C 7 FL>3> ?8B0==O ..@H>20, O:C 2V= 28A;>282 C :=87V " 568AAC@0 :0: ?@0:B8G5A:0O ?A8E>;>38O" .5>1EV4=> B0:>6 725@=CB8AL 4> =0C:>28E ?@0FL ..0;0E>2>W , ..0=-0;8:0 B0 ..V:0=4@>20 . 8E>4OG8 V7 7<VABC F8E 4>A;V465=L, A;V4 C <CA:C;L=V9 <>1V;V7>20=>ABV 284V;OB8 B0:V 5;5<5=B8:7030;L=0 ?V4BO3=CBVABL <CA:C;0BC@8 BV;0, 7>:@5<0, ?V4BO3=CBVABL <CA:C;0BC@8 A?8=8;?><V@=0 @CE><VABL BV;0, I> 70157?5GCT AB@>3> 2V4?@0FL>20=C >A0=:C;?>2=0 C73>465=VABL C @CE0E :V=FV2>: V :>@?CAC;?>AB02;5=0 <V<VG=0 28@07=VABL, 2V4ACB=VABL 7=5@2>20=>W B0 V<?C;LA82=>W @CE;82>ABV <"O7V2 >1;8GGO;OA:@020 7>2=VH=O 28@07=VABL, 28A>:V 48=0<VG=V O:>ABV, 25;8:0 :V;L:VABL >@VT=B>2=8E @50:FV9 ?@8 7030;L=V9 A?@O<>20=>ABV ?>3;O4C =0 0C48B>@VN, I> E0@0:B5@87CNBL C203C ?5403>30.03040T<>, I> =0 D>@<C20==O <CA:C;L=>W <>1V;V7>20=>ABV =530B82=> 2?;820NBL B0:V ?>:07=8:8: A:CBVABL, >1<565=VABL @CEV2; 2V4ACB=VABL 7=0GCI5 28@07=8E 65ABV2; =0O2=VABL 2V42>;V:0NG8E, 1577<VAB>2=8E 65ABV2; =0O2=VABL >4=><0=VB=>W <V<V:8; =528@07=VABL ?>3;O4C; <5BCH;82VABL.@>2545==O ":><C=V:0B82=>W 0B0:8" 28<030T 2V4 ?5403>30 2<V==O :5@C20B8 A2>W< A0<>?>GCBBO<; ?5@51>@N20B8 =5B2>@G89 =0AB@V9 ?5@54 V 2 ?5@V>4 A?V;:C20==O 7 0C48B>@VTN. !2>T@V4=8< 2VAB@O< ?@>O2C 9>3> B2>@G>3> A0<>?>GCBBO 28ABC?0T ?5@54AB0@B>20 3>B>2=VABL 4> A?V;:C20==O, 2 O:V9 7=0E>4OBL A2>T 2V4>1@065==O :><C=V:0B82=0 =0AB@>T=VABL V B0: 720=0 7030;L=0 :><C=V:0B82=0 71C465=VABL. 030B>@VG=89 4>A2V4 ?@0:B8G=>W 4VO;L=>ABV 7 ?V43>B>2:8 <091CB=VE ?5403>3V2 4> ?@>D5AV9=>3> A?V;:C20==O ?>:07CT, I> :><C=V:0B82=0 71C465=VABL 107CTBLAO =0 5<>FV>=0;L=>ABV O: 74V1=>ABV >A>18AB>ABV 4> 5<>FV9=>3> ?5@56820==O ?52=>W O:>ABV.06;82> ?0< OB0B8. I> >1>2 O7:>28< 5;5<5=B>< ?V43>B>2:8 4> ":><C=V:0B82=>W 0B0:8" 28ABC?0T ?5403>3VG=0 V<?@>2V70FVO. # ?A8E>;>3>-?5403>3VG=8E 4>A;V465==O< WW 287=0G0NBL O: V=BCWB82=>-;>3VG=89 ?@>F5A <8BBT2>3> AB2>@5==O V 28:>=0==O ?5403>3VG=5 7=0GCI8E 5;5<5=BV2 B2>@G>W 4VO;L=>ABV. 5403>3VG=0 V<?@>2V70FVO, O: A2V4G8BL ?@0:B8:0, 2 ?5@HC G5@3C AB02 =5>1EV4=>N B>4V, :>;8 ?>B@V1=> O:=09H284H5 7=09B8 28EV4 V7 =5?5@5410G5=>W ?5403>3VG=>W A8BC0FVW, I> @0?B>2> 28=8:;0 2 ?@>F5AV A?V;:C20==O ?5403>30 7 0C48B>@VTN, ?@825@=CB8 C203C 0C48B>@VW 4> A515. ;5 B@510 7=0B8, I> 4>A2V4G5=V ?5403>38 G0AB> ?;0=CNBL WW ?@>2545==O =0 5B0?V ":><C=V:0B82=>W 0B0:8". >287=0 7<VABC 01> A2>T@V4=0 AB@C:BC@0 @0=V 2V4><>W 4;O 0C48B>@VW V=D>@<0FVW, =>287=0 4V9, I> =5>1EV4=V 4;O 28:>=0==O ?5403>3VG=>W V<?@>2V70FVW, A?@8ONBL CAB0=>2;5==N ?@>D5AV9=>-?5403>3VG=>3> :>=B0:BC C A?V;:C20==V."0:8< G8=><, O: 10G8<>, 7<VAB V AB@C:BC@0 ?5403>3VG=>W V<?@>2V70FVW <>6CBL =0?5@54 =5 3>BC20B8AL. # 1V;LH>ABV 28?04:V2 ?5403>3 2818@0T A;CH=89 <><5=B 4;O @50;V70FVW A?5FV0;L=> ?@>4C<0=>W V G0AB> 2V4@5?5B8@>20=>W V<?@>2V70FVW. 57C;LB0B8 0=0;V7C =0C:>28E @>1VB ..0=-0;8:0 , ..%0@L:V=0 2?52=NNBL, I> ?5403>3VG=0 V<?@>2V70FVO 107CTBLAO =0 74V1=>ABV ?5403>30 >?5@0B82=> V ?@028;L=> >FV=N20B8 A8BC0FVN A?V;:C20==O V 28<030T =0O2=>ABV ?52=8E C<>2. @>0=0;V7C202H8 FV C<>28, 22060T<> 70 =5>1EV4=5 ?>40B8 WE B0:8< G8=><:7030;L=>:C;LBC@=0 V ?@>D5AV9=0 ?V43>B>2:0 ?5403>30;‘@C=B>2=0 ?A8E>;>3>-?5403>3VG=0 V <5B>48G=0 ?V43>B>2:0 ?5403>30;@>728=CB5 ?5403>3VG=5 <8A;5==O, I> 40T <>6;82VABL ?@>3=>7C20B8 >1AB028=8 ?5403>3VG=>W4VO;L=>ABV 9 4VOB8 2 =8E, @>728=CBV C2030, CO20, V=BCWFVO;AE8;L=VABL 4> >@30=V70FVW A?V;:C20==O 7 ;N4L<8;C?@02;V==O A2>W<8 ?A8EVG=8<8 AB0=0<8 V 2<V==O 2V;L=> B@8<0B8 A515 =0 ;N4OE;2>;>4V==O :><C=V:0B82=8<8 2<V==O<8» 7=0==O B5>@VW B0 <5B>48:8 ?5403>3VG=>W V<?@>2V70FVW. >4=>G0A A;V4 707=0G8B8, I> >4=VTN 7 =09206;82VH8E C<>2 ?@>2545==O V<?@>2V70FVW 28ABC?0T O:VA=0 <>2;5==T20 ?V43>B>2:0 ?5403>30, 9>3> 2<V==O 4VOB8 A;>2><.<?@>2V70FVO, O: ?@028;>, ?@>O2;OTBLAO 2 A;>25A=8E, DV78G=8E 01> A;>25A=>-DV78G=8E 4VOE. !;>25A=0 4VO 2 ?5403>3VG=V9 V<?@>2V70FVW <0T D>@<C <>=>;>3C, 4V0;>3C, @5?;V:8 01> D@078. >A8BL @V4:> 2 ?5403>3VG=V9 V<?@>2V70FVW 2 G8AB><C 283;O4V 7CAB@VG0TBLAO DV78G=0 4VO. 09G0ABVH5 2>=0 ?@>O2;OTBLAO 2 D>@<V ?>3;O4C G8 65ABV2. (8@>:>3> 28:>@8AB0==O 2 ?5403>3VG=V9 V<?@>2V70FVW =01C;8 A;>25A=>-DV78G=V 4VW...%0@L:V= C AB@C:BC@V ?5403>3VG=>W V<?@>2V70FVW 284V;OT G>B8@8 5B0?8. 0<> E0@0:B5@8AB8:C F8< 5B0?0<. "0:, ?5@H89 V7 =8E - 5B0? ?5403>3VG=>3> >AO20==O, B>1B> 70@>465==O ?5403>3VG=>W V<?@>2V70FVW. &5 28@060TBLAO 2 ?>O2V =>2>W =5728G=>W 4C<:8, V45W C 2V4?>2V4L =0 @5?;V:C, 70?8B0==O 0C48B>@VW. @C389 5B0? - <8BBT25 >A<8A;5==O ?5403>3VG=>W V45W V <><5=B0;L=89 281V@ A?>A>1C WW @50;V70FVW. ">1B> =0 FL><C 5B0?V ?5403>3 ?@89<02 @VH5==O 2V4=>A=> B>3>, O:>N 70 A2>TN ACBBN ?>28==0 1CB8 V<?@>2V70FVO."@5BV9 5B0? - ?C1;VG=5 2BV;5==O ?5403>3VG=>W V<?@>2V70FVW. !?5FV0;VAB8 2:07CNBL, I> F59 5B0? AB0T F5=B@0;L=8< C ?@>2545==V V<?@>2V70FVW. /:C 1 FV:02C V<?@>2V70FVN =5 ?@>4C<02 ?5403>3, 0;5 3>;>2=5 - 2BV;5==O WW C ?@0:B8:C A?V;:C20==O 7 0C48B>@VTN. '5B25@B89 5B0? - <8BBT289 0=0;V7 ?@>F5AC 2BV;5==O ?5403>3VG=>W V45W, <><5=B0;L=5 @VH5==O ?@> ?@>4>265==O G8 ?@8?8=5==O ?5403>3VG=>W V<?@>2V70FVW...0=-0;8: C AB@C:BC@V ?5403>3VG=>W V<?@>2V70FVW =078202 B@8 5B0?8. 5@H89 - H284:89 >?5@0B82=89 0=0;V7 A8BC0FVW, 281V@ 70A>1V2 2?;82C; 4@C389 - 157?>A5@54=V9 2?;82 (28:>=0==O V<?@>2V70FVW); B@5BV9 - >A<8A;5==O V ?5@56820==O @57C;LB0BV2 V<?@>2V70FVW ./: 10G8<>, ..0=-0;8: B0 ..%5@L:V= <0NBL >4=0:>2V ?>3;O48 I>4> @>7C<V==O ACB=>ABV 5B0?V2 V<?@>2V70FVW.#A?VH=VABL ":><C=V:0B82=>W 0B0:8" 7=0G=>N <V@>N 70;568BL 2V4 B8?C ?>254V=:8 ?5403>30 2 ?5@V>4 ?@>2545==O V<?@>2V70FVW. # @>1>BV ..0=-0;8:0 28@V7=OTBLAO ? OBL B0:8E B8?V2 ?>254V=:8:?5@H89 - >?5@0B82=>-?>HC:>289, I> E0@0:B5@87CTBLAO 2V;L=8<8, >@30=VG=8<8 V ?;V4=8<8 V<?@>2V70FV9=8<8 4VO<8 ?5403>30, O:V =5 28:;8:0NBL 7=0G=8E 28B@0B 9>3> 5=5@3VW, ?A8EVG=8E V 5<>FV9=8E CB@C4=5=L;4@C389 - =0?@C65=>-?5@5B2>@NNG89, I> A?@O<>20=89 =0 <>1V;V70FVN 2AVE @5AC@AV2 >A>18AB>ABV =0 ?5@51>@5==O B@C4=>IV2, O:V 28=8:;8;B@5BV9 - C<8A=>-2V425@=5=89, O:89 E0@0:B5@87CTBLAO B8<, I> ?5403>3 A2V4><> C=8:0T =5?5@5410G5=>W A8BC0FVW, 4VO;L=>ABV;G5B25@B89 <8<>2V;L=> - 30;L<CNG89, I> 28=8:0T 2 @57C;LB0BV @>73C1;5=>ABV V ?>2=>3> 30;L<C20==O 4V9 ?5403>30;? OB89 - 7@82, ?V4 G0A O:>3> ?5403>3 4VT 157:>=B@>;L=>, 157A8AB5<=5, ?>A8;NNG8 :>=D;V:B V CA:;04=NNG8

---

Сторінки: 1 2 3 4