in different ways,but basically they are read.
There is a lot of advertisment on mass media. Some of the TV and radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose.
But it is hardly fair to say that mass media do not try to raise cultural level of the people or to develop their artistic taste. Mass media brings to millions of homes not only entertaiment and news but also cultural and educational programs.
There are more then six TV channels and lot’s of radio stations and newspapers now in the Russian Federation.