This company is the... in this field, they can sell this

product at the lowest price. 3 packaging

Customers do care about the price on this product, it is a very.... 4 competitor

5 .... influences the desire of a customer to buy. 5 price leader

6.Our... has become the price leader in selling computer programmes 6price sensitive item

Exercise 2. Answer the questions.

1. Who is the price leader in your business?

2. How can you become a price leader? What should you do for this?

3. How should one start a promotional campaign?

4. Why is it dangerous to produce price sensitive goods?

5. Why is it important to have competitors in business?

6. What should you do to leave your competitors behind?

7. What knowledge must you have to be good at marketing?

Exercise 3. Translate into English.

1. Маркетиг включає в себе дії, пов’язані з рухом товару від виробника до споживача.

2. Маркетиг включає в себе транспортування, зберігання, рекламу, калькуляцію цін, продаж.

3. Вивчення ринку допомагає передбачити загальні напрямку попиту.

4. Реклама сильно впливає на покупця.

5. Ми не можемо встановлювати найнижчу ціну на цей товар.

6. Ми повинні розробити план виробництва нової продукції.

7. Збут цього товару дуже реагує на зміні ціни.

Grammar Exercises

Exercise 1. Transform the sentences of real condition into the sentences of unreal condition.

Model: If we promote this right, we will (we'll) get more sales.

a) If we promoted this right, we would get more sales.

b) If we had promoted this right, we would have got more sales.

1. If we are careful we will leave behind our competitors.

2. If we phone R.D., we will get the necessary information.

3. If we change the ingredients, we will be ready for the price rise.

4. If the price of jam goes up, the increase will be passed on the consumer.

5. If they work hard, they won't lose any customers.

6. If we schedule the product development in time we will be ready for the change of the demand.

7. If we don't lose the chance, the competitors products will stay on the super-market shelves.

Exercise 2. Make transformations according to the model.

Model: Consumers wish prices would go down.

Consumers hope that prices will go down.

I wish I could work harder.

I hope I can work harder.

1. The head of the department wishes that competition would lessen.

2. The Market Research Department wishes the test results would be ready soon.

3. The Manager wishes that sales would improve.

4. We wish all the departments could fulfil their tasks.

5. Sally wishes that the Packaging Department could hurry up.