Автореферат - ПСИХОЛОГІЧНІ ОСОБЛИВОСТІ РЕПРЕЗЕНТАЦІЇ ОБ’ЄКТА В АДРЕСАТА ХУДОЖНЬО-ОБРАЗНОЇ РЕКЛАМИ
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onto the advertising object serves as a mechanism, which enables the image to be formed. The process of sens transfer does not involve the meaning of the object. This allows considering sense as a functional element of unconciousness. Thus, the influence of art advertising is partially manipulative in nature.

Key words: image, influence, meaning, representation, sens.

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Сторінки: 1 2