analytical data and conductcd research can come to a conclusion about the oullooks and capabilities in the foreign market, demonstrate the strengths and threats, which can trffp a firm at an entrance to the market.
Thus, the international marketing researches arc a major element at implementation of foreign trade activities of firms. Depending on current needs of the corporation in analytical estimation of the foreign mar-kets, researches are carried out in several phases. The applying of external marketing researches helps to promote successful operations and effective development of commercial organizations.
References
Kollcr Ph. Markeing Management: Analysis, Plannin- gand Control, Prentice Hall, Englewoud Cliffy. - NewYork, 1988.
Парсяк В.П., Рогов Г.К. Маркетинговые исследования. К.: Наукова Думка, 2000,- 173 с.
